So why has Fashion in the Digital age embraced this trend so fervently?
So how has Fashion in the Digital age evolved?
In years past, designers only had to concern themselves with industry insiders and affluent clients. Through these exclusive vessels, luxury retail trickled down to the masses, awakening their aspirational appetites, simply through envious observation. But things are different now.
Gaps between insider and consumer are narrowing if not completely disappearing. Technology demolished gatekeepers, making exclusivity obsolete. An unprecedented spectrum of onlookers with accessibility at their fingertips wedged their way to relevance. And fashion is having to communicate with a new demographic and respond to different types of consumption.
Saturation and Immediacy
A side effect of this increased accessibility and relatability is saturation and immediacy.
Brands saturate our feeds. But this also means that brands have to create more and more content to keep up. Oversaturation not only leads to jaded consumers but burdens designers with goals of quantity over quality.
A consumer now has infinite options and newness in the palm of their hand. For creativity, this kind of pressure can be paralyzing.
The consumer has more access and therefore control than ever before. We are molding the way we are advertised and sold to according to on our own terms. We have more say in what trends rise and fall.
This new level of access certainly comes with its benefits but the industry is still working out the downsides of constant appealing to the masses. The Digital Age is rapidly molding all industries. But it’s been interesting to witness how such a previously sequestered community has been blown wide open for spectators to not only see but to also partake in.