The project is an eloquent narrative seamlessly blending a diverse range of creative concepts, expressed through minimalist-styled clothing and editorials.
Each collection is a collaborative effort from different artists, each piece artfully narrated by dreamy photography. The enchanting scenes in each photograph feature compelling props, soothing, muted color palettes, otherworldly architecture and landscapes, renaissance sculptures, or abstract paintings.The apparel has an artsy minimalist aesthetic, accented by abstract prints and portraits and cut from cloths like denim, linen, and silk.
Each item is locally produced and unbound by standard fashion seasons and trends so as to promote a sense of timelessness. The descriptions on each product provide transparency on the creation and composition of each product. This transparency gives patrons a story behind each product, further solidifying the narrative of Paloma Wool’s commitment to the art form, the artisanal care, and the skilled crafting that goes into the brand.
The process through which these shirts have been made was very special.
We covered our friend Maria’s room in silk and Tana painted it as though it was a mural with female figures and wild flowers that she improvised while we watched captivated choosing the colors. This piece was later tailored into these unique and unrepeatable silk shirts.
For the second round, we first made the shirts and then Tana painted each one individually on Olga’s body. Each shirt is unique. She painted this series in a more minimalist way, depicting plants with lines. The way the ink penetrates the silk is precious.
100% silk. This whole project was done in Barcelona.
The experience one gets when shopping Paloma Wool is culturally enlightening and indulgent, reminiscent of perusing an art gallery with an added benefit that the art is shoppable. Imagine perusing a museum and fixating upon some muse immortalized on canvas or in frame, reading the blurb to the side of each photo that exposes the genius and the process that went into the work. And then you become so captivated by the composition, context, and final creation that you decide to ingrain the same inspiring elements of that masterpiece into your own closet.
Paloma Wool is the epitome, the literal manifestation of wearable art.
From her site:
A mundane and universal routine is made beautiful when Paloma fixes her lens upon her ethereal scenes, her clothing an elegant and simultaneously unobtrusive subject. The scenes don’t compete with their protagonist, and nor the protagonist with their scene. They all cohesively intermingle according to a central and subtle theme.
Buy her new book charting the brand’s first year here.
Photos via collections on palomawool.com
Lauren is based in Atlanta, Georgia. In addition to writing here on Pursuit of Daydreams, Lauren’s daydreams consist of all forms of design: Graphic, Fashion, Web, Interior, Art. On any given day, she can be found preoccupied with at least one of the above. She is happiest with a bowl of ice cream in hand.