Her digital-based work allows her to work remotely, creating offices out of coffee shops and cafes. Being newly transplanted to Atlanta from Boston, this allows her to simultaneously work and explore a new city.
Get a quick peek into Gabi’s life and routines for insight and gems about dedication, time-management, and networking.
Tell us a little about yourself
I do a mix of things. I started blogging 7 years ago, very focused on lifestyle but now I’ve shifted more towards recipes, entertaining tips, and travel, so that’s kind of my forte. I also am the director of social media at a PR firm up in Boston so I work with some clients through my role at the communications agency.
I do some freelance social media, so my world is very digital even though I like handwritten things—I carry my planner with me. And then I work with a women’s networking group.
Take us through an average day in the life
I try to wake up by 5:45 every morning. Some mornings I work out and some mornings I try to read for about 20-30 minutes. Then I get ready and jump into work. Usually, I try to go to a cafe that’s in walking or biking distance, where I’ll work on a mix of my tasks for the PR firm, my freelance work and blog. I also work with a lot of different brands so I make those a priority.
I always try to go home for lunch, though it’s really difficult because all of the restaurants are so good. So I try to go home and make a big salad or something with fresh produce. In the afternoon, I try to work from home just to get through the rest of work until about 5:30-6.
Then it’s just a toss-up. Usually, I’m watching Jeopardy, to be honest after work. Or trying to get outside.
Tell us how you maintain momentum or power through creative block
So I try to, once in a while, take personal days. Even though I set my own schedule, I still try to set days where, every few weeks, I have a Friday off. So like today, I get to get coffee with you and then get my hair done. Then I’ll start planning for this party that I’m hosting next year.
So, essentially, I try to take certain days to just refresh. And I also try to get to things that I love, like cooking or reading. When I was up in Boston, I was working full time and doing grad school full time so reading was like—”Omg, I can’t read another word!” I felt sick from reading.
So now I just try to take some time away to do things I know I really love just to give myself a break or else I just go a little crazy.
What is your go-to fashion uniform or aesthetic?
My everyday style is comfortable but still a little fun. For instance, yesterday I wore all stripes, like my dress, top, and shoes. But just things that I can be comfortable in for work because I know if I’m sitting at my computer for hours I want to be comfortable but also wear something that I feel good in. So it kind of switches up. Sometimes I do dresses, usually with sneakers—Keds are my go-to.
What is some advice you would give someone following in your steps?
I would say connecting with other people is probably the biggest piece of advice.
It took a long time up in Boston to build this network of women. A lot of times, I would reach out, asking people if I could grab a cup of coffee with them, or even asking if they get a lunch hour if I could run over to and grab a cup of coffee or lunch.
After years of just trying to meet other people, it turned into people emailing me to do the same thing—which was a really weird shift. I was still reaching out to people, but then I was getting other people emailing me saying “Hey, can you grab a cup of coffee? I want to hear how you started your blog or how you worked with this brand or how you got your job in social media.”
So I think building a network is probably the most important tip. All of my full-time roles since graduating college were from networking. I only had to apply to one because that was just the process, but the other two reached out to me and asked me to work with them. It was very different but all that comes from having a network where I lived.
Lauren is based in Atlanta, Georgia. In addition to writing here on Pursuit of Daydreams, Lauren’s daydreams consist of all forms of design: Graphic, Fashion, Web, Interior, Art. On any given day, she can be found preoccupied with at least one of the above. She is happiest with a bowl of ice cream in hand.