How to break a trend trance
trend tranceHow to break a trend trance

With the prevalence of social media and the rise of blogger influencers, a trend’s ubiquity has never been so persistent.

And the more persistent these images, the deeper we fall into a trend trance.

Trends rise within bloggers’ perfectly styled outfits, subtly inundating our social feeds. Runway and editorial images tempt us with aspirational images. Catalogs and advertisements are more powerful than ever, supplemented by this modern product omnipresence.

Before you know it, you are deep within the unrelenting clutches of I-need-it-all-and-I-need-it-now impulse shopping.

A trend trance is a shopping hypnosis that wreaks havoc on your wallet and clutters your closet. It only relents its power over you after the damage is done.

The trend dies and your closet and bank account are in shambles. You sit amidst the debris wondering why on earth you would ever think purchasing 12 pairs of culottes and every iteration of shoulder-bearing blouses was a good idea.

In order to break the trend trance, ask yourself these four questions before you swipe your card.

  1. Does this even fit into my current wardrobe?

    Our wardrobes already embody our preexisting style preferences. If you have nothing that this current trend would accent or contribute to, you should probably skip this fashion fancy.

  2. Does this even fit who I am?

    Trends exude certain themes and narratives that can enhance or fall in line with your personality and individual style. There is nothing wrong with veering from your usual style. But if you are buying something simply for the hype, that novelty will have a short shelf life.

  3. What are my motives?

    Are you entranced purely due to external peer pressure or are there individual preferences contributing to your craving? Shopping under the influence is dangerous and you have to pinpoint what exactly you are drunk on. 

    We can so easily get starry-eyed at the newest, shiniest trend, often foregoing any former financial sensibility because Olivia Palermo styled it so effortlessly. And then we can’t help but swoon and surrender because “OMG, how could I ever live without that velvet slip dress?”

    There is nothing wrong with using others as a healthy source of inspiration. But if you are buying something solely because of someone else, it will never be as effortless and it will absolutely never be timeless. 

  4. Assess your post buying sentiments.

    If you do surrender to the pressure of the trend and you already bought an item on a whim, go through these questions again and figure out how you actually feel about your purchase. Do you have buyer’s remorse or does your new addition excite you? If you have any guilt for having bought into a trend, keep those receipts and remedy your lapsed judgment.

    On the other hand, if you talked yourself out of buying the item, but can’t help but think about it endlessly, perhaps factor it into your budget and treat yourself.

Also published on Medium.


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