Stella McCartney FW17 via
Runway dancing and smiling is a stark contrast from the traditional days of stoic model blank stares. Fashion has been enlisting a new,  light-hearted approach to recent runways, perhaps in the evident shift to become a more relatable industry. Women are no longer waif human hangers but human beings with personality.

Designers have been infusing their collections with a new theme lately; aside from the traditional embellishments—it-bags or statement earrings—clothing has come down runways accessorized with personality.

Noticeably, instead of stoic model blank stares, audiences have enjoyed smiles, dancing, even full-out performances, giving fashion a past-due light-heartedness and soul.

Though fashion is a very people-centric industry, it has weirdly been missing a degree of personification. Models have been portrayed as nearly inanimate objects.

Designers have historically communicated their vision through runway sets, fabrics and themed narratives, while seemingly forgetting an obvious vessel of context-human beings.

Here you spend all this money on casting, simply to send a homogenous and monotone sea of blank faces down a stage fit for broadway. Half of the time, these runway sets can rival Hollywood ones, yet with a cast of lifeless protagonists.

Although I understand and even respect the reasoning behind a uniform train of faces—the clothes are the show, the models merely the vessel in which to present that show—a narrative is well rounded when the wearer can participate and even relate to its story. 

It gives the viewer that much more context with which to play with when mentally adding a garment to their own wardrobe or lifestyle. Motion lets the garment live within the complexity of versatility and the models own personality lets the garment live within the context of a real life. 


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