Today Style.com announced its last day as the fashion encyclopedia that has been a mainstay in every fashionista’s open tabs. We’ll have a bit of readjusting to do, though the transition shouldn’t be too gruesome as our favorite fashion commentary and archives migrates over to a rather familiar relative. Our go-to primary and comprehensive fashion resource and runway coverage will be relocating to Vogue Runway, while he Style.com domain replaces runway coverage with the clothing that we ultimately crave.
Style.com will rebrand themselves to become a player in the major market of e-commerce and, given their history, the transition shouldn’t be too difficult. Their reputation in fashion certainly precedes them. In addition to their expertise, they are also delving into this new chapter equipped with a team of established and accomplished e-commerce experts, some of which hail from powerhouse e-tailers like Asos and Net-A-Porter.
While Style.com carves their path in the retail world, Vogue Runway is the well-adjusted and well-equipped new kid on the block of 24/7, 360º fashion coverage, moving in town just in time for Fashion Week FW16. The new platform will be inheriting all of Style.com’s archives, while ensuring a seamless combination of the two brands, by not only expanding upon the features that have proven pivotal to the style.com reader base, but by also preserving some familiar voices of Style.com’s favorite journalists.
Nicole Phelps writes one last article for the late Style.com:
“Vogue.com has been reporting on fashion shows since Day One, of course, but we’re about to get behind them in a whole new way, expanding our coverage to more than 450 collections each season, adding international Fashion Weeks to the schedule, and bringing menswear into the mix. What’s more, our archive will extend all the way back to the Spring 2000 shows, and will include more than 1 million runway, detail, backstage, and front-row pictures, not to mention thousands of videos and the most thorough array of street style photographs anywhere.”
Photo via: Style.com ; Video via: Vogue.com